The Women's Political League decides to find a female candidate for mayor and their choice is Kay Gerson who, they figure, will win votes from the men because of her looks. But the town's political boss, Jim Bradley, counters with his own good-looking candidate, Freddy Bleeker, who he thinks will get the women's vote.
During the Easter Carnival, Dolores de Cordova flirts with Juan Estudillo, not knowing that he is a member of the family with whom her ancestors have long feuded. Dolores' cousin, Pedro Toral, jealous of her attentions to Juan, kills her brother that night and after leaving Juan's handkerchief by the body, makes Dolores swear to avenge the death with her own hands....
While visiting Monte Carlo with her aunt, Rosalie Dean meets a young man, Maxfield Gray who is ready to kill himself because of his losses at the roulette wheel. She stops him from doing so, and lends him some money to win back what he's lost. He does, but they're only happy for a short while before Max is arrested for the murder of his ex-wife in the States.
Spoiled young heiress Lucy Gillam knows only a life filled with parties and flirtations until she falls in love with a man who loves only her money. She marries him, and after their child is born, she is confronted with life's harsh realities after her husband demands more and more money with which to support his mistress.