Antonio, a filmmaker running out of ideas, has a vision of the city's patron, St. Nicholas, who asks him to make a film about his true story. So Antonio sets out on a journey in the myth's footsteps, crossing all the countries where the saint is revered. Turkey, Belgium, Holland, France, Russia, all the way to the United States, where he is better known as Santa Claus, i.e., Santa Claus. A journey in the midst of a melting pot of popular cultures and traditions, with all their contradictions, a journey through colors and religious rigor mixed together giving life to a sacred figure who is, at the same time, a consumerist model.
A shepherd from the mountains of a remote Asian region travels to Southern Italy, in love with what he saw on Italian television. There, he accidentally ends up in a holiday resort, where he's treated like a guest for a whole day, thus cementing his assumption that all the opulence and kindness he saw on TV were true.