Princess Jones, the niece of a country store keeper, dreams of being a wealthy, glamorous lady. While at an luxurious nearby resort she meets the wealthy Arthur Forbes, who falls in love with her and buys her an expensive coat. This leads her to be mistaken by the other guests as a Balkan princess and attracts the eye of a gang of kidnappers.
A fortune-hunting follies star Gloria Dawn ( Olive Thomas ), begins to question her engagement to wealthy Peter Shaw after meeting an amnesiac young man who stumbles into her apartment one night. The doctor instructs that he not be moved, so Gloria nurses the stranger back to health, although his memory fails to return. Gloria falls in love with her patient and, upon discovering that he is millionaire sportsman Jerry O'Farrell, rushes home to restore his identity, only to find that he has gone. Amnesia continues to plague Jerry, and he soon forgets both Gloria's name and address. While he is attending a show at the follies, a fire breaks out, and Gloria, recognizing her lover in the audience, rushes to save him. Meanwhile, Shaw, who has discovered Gloria's feelings for Jerry, accosts her. Jerry, who has finally regained his memory, intercedes and rescues Gloria, and the two fall in love.
When she is orphaned Lily Upjohn, from the London slums, becomes a chorus girl at the Pandora Theatre. During a performance a scene painter drops some paint near Lily and her screams prompt the show's composer to create a hit song "Mind the Paint Girl," which Lily makes an overnight sensation. She is courted by young officer Nicholas Jeyes and by Lord Francombe. Driving both men to near ruin she promises marriage to both but in the end choses neither.
In this film, her next-to-last picture for Fox, it was Theda Bara's turn to tackle a double role. Bara's characters are twin sisters La Belle Russe, the wicked one, and Fleurette, the nice one. They're Parisian dancers, and Fleurette marries Philip Sackton (Warburton Gamble). However, Sackton is a member of Britain's snooty aristocracy, and his family disinherits him.
When a train crash kills Horace Barney, the heir to a fortune that his doctors and guardians were planning to extort the unscrupulous trio quickly substitute his double Jack Trevor who by chance was on the same locomotive but knocked unconscious. Once awakened, Jack realizes the duplicity but plays along to try and foil the plot and save the estate for Barney’s cousin Helen who is the true heir and with whom he has fallen in love.