Mr. Imbruttito, a leading executive of a large multinational, lives the routine in his hectic Milan. Breaking this balance is Brusini, an eccentric entrepreneur at the head of an economic empire, who for an absurd reason blows up what for the Brutito is the business of life. For the first time, the Ugly one feels the pinch, falls into depression, can no longer find a reason to wake up in the morning. The turning point comes from Brera, a longtime friend, who proposes to the Bruttito the purchase of a Chiringuito in Sardinia, to do business in flip-flops and finally be able to say: "I quit everything and open a chiringuito!"
Old friends meet in an isolated house tucked away in a remote Sardinian valley. Defeated by their own lives, the men travel through their memories and escape the present moment by taking refuge in the past. As the present offers them no way forward, their only way out is through alcohol and drugs.
The brothers Michele and Roberto Mannu and their brother-in-law Stefano Fais run the Babbudoiu Estate, a wine farm founded in 1948 in the surroundings of Sassari. The three partners are totally careless of the economic crisis and they waste money organizing lavish conventions for the success of their wines. But all this is doomed to an end. As a matter of fact the three partners suddenly find out that their company has 500,000 euros of debts and they only have 15 days to find the money. And it won't be easy: they'll try whatever, with an escalation of despair, comic situations, misunderstandings and absurd episodes that will lead to nothing. And when all seems to be lost, they find the solution which was right under their eyes: a glass of Bianco di Babbudoiu.