Üftade has long been the object of men’s fury. Her only hope is to marry the young man she is in love with and escape her traumatic life in the home of her abusive stepfather. However, when her lover suddenly leaves her, Üftade's despair increases exponentially and she begins to lose her mental balance due to the traumas of her childhood.
Serap is a successful theater actress. Although she rejects the traditional roles assigned to women in her personal life, she agrees to play the role of a traditional housewife in a shampoo commercial. However, she is unaware that this commercial will turn into her worst nightmare.