Soori is a rude, rugged and obstinate person who can stand up for his friend Babji at all costs. Soori experiences a blossoming affection for Girija, who arrives in the village with the intent of promoting digital banking awareness.
Dhanalakshmi, who is in love with Balaji, runs away when her family tries to get her married to another man. However, her life takes a turn when she meets Arvind, who falls in love with her.
Athili Sathibabu (Allari Naresh) is stingy guy & a ruthless money lender charging high rate of interest at Rs.10 at every 100 on a daily interest rate. He gives preferences to money over relations & love. He goes to extent of buying his brothers share of ancestral property & then drive them away. He falls in love with beautician (Kausha) by ignoring a village belle (Vidisha) who falls head over heel for him. The rest of the story is all about how he realizes the importance of love & relationships.