From Wikipedia, the free encyclopedia.
Jeff Goodby is an American advertising executive.
He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco.
Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.
Description above from the Wikipedia article Jeff Goodby, licensed under CC-BY-SA,full list of contributors on Wikipedia.
In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.