Everything seems to be fine in the life of a young woman who works as a paramedic. She has chosen a profession that requires understanding and compassion, but she herself needs help in quieting the restlessness in her soul. As a doctor, she lacks an emotional bond when interacting with her patients, she feels alienated from her surroundings and her fellow people.
There is only one animal living in the zoo - the giraffe. No one but the little girl goes to see her. To attract visitors, the director of the zoo orders an advertising giraffe. But then it turns out that people are only fascinated by artificial giraffes, they are not interested in a living animal. The general "giraffe boom" begins. The film ridicules the fascination with "mass culture" not from the real and the living, but from the imitation and the artificial.