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Bruce Gregory Friedrich is co-founder and president of The Good Food Institute (GFI), a Y Combinator-funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat.
He is also a co-founder of the alternative protein venture capital firm New Crop Capital.
Friedrich previously worked for PETA and Farm Sanctuary.
Meat the Future ushers the viewer into a world vexed by the impacts of modern day industrial animal agriculture and zeros in on a solution-focused story. Revealing challenges and breakthroughs and posing a myriad of questions about the future, this 90-minute character-driven documentary explores the advent of real meat without the need to raise and slaughter animals. Spanning three years, Meat the Future chronicles the potentially game-changing birth of a new food industry referred to as “cell-based” “clean” and “cultured” meat – a term hotly debated as the industry approaches commercialization
A candid and introspective look at the extreme beliefs and motives of Ingrid Newkirk, the British-born co-founder and driving force behind People for the Ethical Treatment of Animals (PETA), the world's largest animal-rights organization.
In a moving narration, actor and activist Alec Baldwin exposes the truth behind humanity's cruelest invention: the factory farm. This documentary explores the treatment of animals in modern animal agriculture (also known as industrial agriculture or factory farming).