A former champion rodeo rider is reduced to using his saddle skills to promote a breakfast cereal in a gaudy Las Vegas show. When he's asked to perform with a $12 million horse, he discovers it is being doped to remain docile. He flees into the desert astride the beast in an act of defiance. A story-hungry female reporter gives chase.
Opposites attract when, during their college days, Katie Morosky, a politically active Jew, meets Hubbell Gardiner, a feckless WASP. Years later, in the wake of World War II, they meet once again and, despite their obvious differences, attempt to make their love for each other work.
A group of crazy bikers meet up with a group of drug-addicted hippies in a small town, but the two roving factions are soon at odds with one another and chaos ensues.