In Makassar, “Coto Haji Matto” is very famous and crowded with visitors. One day, Daeng Sangkala intends to buy the “Coto Haji Matto” stall, renovate it, and develop it into a franchise business. Haji Matto rejects it and kicks Daeng Sangkala out of his stall. A few weeks later, Daeng Sangkala returns with his wife Lina and their children to open a konro restaurant "Konro Daeng Sangkala". It is located right in a former empty shophouse directly opposite Haji Matto's stall. The maneuver of “Konro Daeng Sangkala” succeeded in making Haji Matto's loyal customers move to Daeng Sangkala. The feud heats up as their children Rizal and Sara start to get closer to each other even though Rizal actually has a special mission from Daeng Sangkala.
Anca, a Bugis-Makassar guy, just back from overseas. Accidentally he is reunited with her former lover Risna. The seeds of love resurfaced. Hoping not to lose Risna for the second time, Anca intends to marry Risna. But his intention is blocked by the marriage customary terms: Uang Panai or dowry in fantastic quantities. Anca’s struggle begins. He is assisted by his friends Tumming and Abu, who often gave hilarious and absurd ideas. In the midst of Anca’s struggle to collect the dowry, comes Farhan, Risna’s old friend who has just returned from abroad. Farhan's father who is also Risna’s father best friend, is intending to match Farhan and Risna. Anca depressed. He takes more longer time to gather the dowry. Risna worries whether Anca will leave her as before. Risna’s family does not want to stall off any longer.