The real fate of Jiří Arvéd Smíchovský, a prominent hermeticist, occultist, believer in black magic and an exceptionally well-educated person with a brilliant memory. This avid book lover had doctorates in law, theology and philosophy and was fluent in five languages. He was interested in occult teachings, practiced magical ceremonies, was in contact with the Freemasons, but at the same time he was a member of the National Fascist Community while being homosexual. During the war he cooperated with the Nazis, after the war with the communist StB.
Manipulation, coercion, humiliation, aggression. Hidden cameras captured the rough background of the seniors' demonstration events. What really happens on the popular free lunch tours? Practices that give you chills. Lies and deliberate manipulation, the sole purpose of which is to force defenseless old people to buy overpriced goods. Seniors pay exorbitant sums from their meager pensions for often low-quality products. Some of them worry that they will never go to any event again, others can't stand it and go again. What drives them? Curiosity? Loneliness? Or addiction?
Jolana (18) is an object of her step-father's desire. She is unable to cope, especially when her own mother turns a blind eye. Those events are heavily paid for when she finds herself working in a brothel. Her inability to cope raise a question: What is it she actually wants? Are her dreams of escaping really better than the reality she finds herself in?
Pavel and Eva are two teenagers who live a happy life full of McDonald's food, action movies and pop music. But one night, Pavel stumbles upon a secret gathering of intellectuals in the woods on his way to the video store. Not wanting to be discovered, the intellectuals attack him and the chief intellectual bites him in the leg. Some times later, he begins changing... Will the power of television, Eva's love and pop star Michal David's music save him from the intellectuals' evil clutches?